The 85-Cent Consumer Question

Eco-consumerism pioneer Diane MacEachern has been reminding women for years that they have an estimated 85-cents of spending power out of every dollar in the marketplace.  She empowers women with her award-winning website and book Big Green Purse, pointing out practical ways we can make spending decisions that benefit our own families as well as the planet.

On-screen superhero and real life supermom Jessica Alba offers a surprisingly down-to-earth approach for the newest generation of parents.  She serves as celebrity spokesperson for the Safer Chemicals, Healthy Families coalition, reminding us that mothers and homes provide the very first environment for every baby who comes into this world.  Alba's business providing diapers and more, called The Honest Company, seems to offer the sort of transparency about ingredients that consumers are looking for these days.  She recently chatted about this with Fox and Friends.

The Environmental Protection Agency's Lisa P. Jackson says EPA could do more to protect US consumers if our chemical safety laws were updated.  She writes about the need for bipartisan progress on the Safe Chemicals Act in the Huffington Post.

Campaign Director Andy Igrejas writes candidly about the political struggle to get real, common sense reform in his latest blog post at Safe Chemicals, Healthy Families.  He hinted that Republicans in Congress seem to be listening to certain industry voices while ignoring their constituents: everyday families who overwhelmingly want ingredients tested for safety before they get used in our homes.

It seems popular these days to jump on certain bandwagons to vote with our dollars on certain evocative, polarizing issues that get large amounts of superficial media attention.  Yet, when it comes to a moderate, centrist, bipartisan issue like our children's future, you rarely see much big media coverage since apparently parents from all walks of life agreeing on something doesn't fuel ratings or print sales.  Pioneers like MacEachern have long been voting with their dollars, not to pit parent against parent, but to live out a value we all have in common:  our children's healthy future in a healthy world.

I'll vote with my 85-cents of spending power by choosing the safest, most transparently marketed products I can find.  I'll vote by making some of my own cleaning and personal care products since it's sometimes too risky to guess what makers of popular name brands are leaving off the label.  I'll vote by trading yesterday's brand loyalty for my God-given responsibility to care for my family. 

Moms, grandmas and other savvy will you vote with your 85-cents of spending power?